Avon Cycles Partners Mumbai Indians as Official Cycling Partner for T20 League 2026
February 5, 2026
etnews / Ludhiana
Avon Cycles, a pioneer in the Indian bicycle industry, announced a high-profile partnership with the Mumbai Indians today, stepping in as the franchise’s Official Cycling Partner for the upcoming 2026 T20 League season.
The collaboration unites two of India’s most recognizable brands to promote a culture of fitness and sportsmanship. By aligning with the five-time champions, Avon Cycles aims to engage millions of cricket fans and encourage an active, high-adrenaline lifestyle among the country's youth.
To mark the start of this association, Avon Cycles is launching "PALTAN," a special edition co-branded mountain bike (MTB). Fans can purchase the new model through the company’s extensive nationwide retail network and various online platforms.
Onkar Singh Pahwa, Chairman and Managing Director of Avon Cycles, emphasized that the partnership reinforces cycling as a natural component of a healthy lifestyle. He noted that for over seven decades, Avon has remained an integral part of Indian daily life, and this move allows the brand to connect deeply with the passion of the T20 League.
Managing Director Rishi Pahwa highlighted that the values of ambition and a winning mindset shared by both organizations provided the foundation for the deal. He described the partnership as a powerful platform to harness the energy of the Mumbai Indians' massive fan base.
Joint Managing Director Mandeep Singh Pahwa added that the T20 League serves as a primary touchpoint for families and young audiences. The company plans to use this visibility to strengthen its reach across both digital and physical retail channels throughout the 2026 season.
A Mumbai Indians official welcomed Avon Cycles to the "#OneFamily," stating that the partnership offers a unique way for the "MI Paltan" to stay active. The franchise looks forward to celebrating the joy of movement with its supporters both on and off the cricket field.
Beyond traditional bicycles, Avon Cycles continues to expand its footprint in the fitness and green energy sectors. The brand currently operates established businesses in fitness equipment and E-mobility, including electric scooters and rickshaws, as part of its modern product portfolio.
Avon Cycles Mumbai Indians Partnership T20 League 2026 Official Cycling Partner MI Sponsorship Avon Bicycles India
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